Fresh Gluten-Free Pasta · Hampstead, London
Fresh Pasta.
Zero Gluten.
All the Love.
Italian tradition meets London's most discerning food lovers delivering the taste and texture your customers have been waiting for. Founded by Tori, who turned a personal gluten allergy into a mission to make fresh pasta that never compromises.
The Opportunity
The UK free-from market is booming, and fresh is the future.
British consumers are trading dry, boxed alternatives for fresh pasta that actually tastes like pasta. Ciao Gluten meets this demand with a brand built for London's health-conscious, food-obsessed shopper.
£1.2B
UK Free-From Market
And growing year on year
14%
Annual Growth
Fastest-growing grocery segment
1 in 4
UK Adults Buy GF
Beyond coeliac — a lifestyle choice
#1
Consumer Request
"Tastes like real pasta"
Launch Product
Starting with a classic done right.
Our First Product
Fresh Linguine
The versatile classic, perfected without gluten. Years of recipe development by our founder Tori, who lives gluten-free herself, produced a linguine with an elegant, slightly flat strand and a beautiful al dente bite. Because it's fresh rather than dried, it cooks in just 2–3 minutes and goes straight from the freezer to the pan in under 4. Equally at home with a simple lemon-garlic oil, a rich seafood sauce, or a vibrant pesto. The one shape every store needs.
Format
Fresh or frozen
Shelf Life
Chilled 5 days · Frozen 3 months
Cook Time
2–3 min from fresh · 3–4 from frozen
More shapes coming soon We're starting with linguine and expanding the range through 2026.
What Goes In
Three honest ingredients.
Nothing to hide.
Great pasta doesn't need a long ingredients list. Ours starts with what's worked for centuries: eggs, flour, a binder. Nothing else. We obsessed over every component until the result was indistinguishable from the real thing.
Free-Range Egg
The soul of every strand. Eggs give our pasta its golden colour, richness, and that silky texture that holds sauce the way only fresh pasta can. We use only free-range eggs, because quality starts at the source.
Rice Flour
Our flour of choice. Fine-milled rice flour delivers a clean, neutral flavour that lets the egg and sauce do the talking, with a light, satisfying bite that actually holds up when cooked al dente. No wheat. No compromise.
Natural Binder
What holds it all together without corn starch, xanthan gum, or the fillers most gluten-free pasta brands rely on. Many competitors use corn because it's cheap. We don't. Corn adds a starchy, gummy texture that gives gluten-free pasta its reputation. Ours uses a clean natural binder that gives structure without the aftertaste.
Why Ciao Gluten
Built for the shelf. Designed to sell.
We're not just making great pasta we're building a brand your customers will actively seek out.
Made in London
Crafted in Hampstead with Italian expertise. Local production means fresher product, shorter supply chains, and a compelling provenance story your customers love.
Chilled Aisle Premium
Fresh and frozen pasta commands higher margins and basket size versus dry. Ready in 2–3 minutes from fresh or straight from the freezer. No compromise on convenience or taste. Consumers are trading up we're positioned exactly where the growth is.
A Brand That Sells Itself
'Ciao Gluten' is memorable, shareable, and turns a dietary need into something positive. We lead with deliciousness, not restriction, and that drives repeat purchase.
Full Launch Support
In-store demos, influencer partnerships, recipe content, and social media driving footfall from day one. Early partners receive priority allocation and co-marketing support.
“Italian warmth meets London craft. A love letter to pasta, and a cheerful goodbye to gluten.”
THE CIAO GLUTEN PHILOSOPHY
Get In Touch
Let's bring Ciao Gluten to your shelves.
We're partnering with select retailers and distributors across London and the South East for our Summer 2026 launch. Early partners receive priority allocation and co-marketing support.
Location
Made in Hampstead, London
Wholesale Enquiries
wholesale@ciaogluten.comLaunch Timeline
Summer 2026